Light Factor illuminates Maserati’s new showroom in Sofia


We’re just days away from the highly anticipated grand opening of the new Maserati showroom in Sofia. Soon, fans of the iconic Italian brand will have the opportunity to delve into the luxurious world of the Trident. The brand’s fresh establishment represents decades of exceptional automotive design and engineering while signaling a bold leap into the brand’s future. Seamlessly weaving cutting-edge technology with timeless design, it embodies the spirit of Maserati’s DNA. Committed to the brand’s high standards, Light Factor has meticulously crafted custom light scenography for the new space, ensuring the bold forms of the Trident unfold in all their glory.

Established in 1914 in Bologna, Italy, Maserati has been synonymous with elegance and speed. From its early racing triumphs to becoming a symbol of opulence, Maserati has carved its niche in the automotive realm.

In Sofia, the Trident’s latest residence embodies the sporty spirit inherent in the brand’s DNA, showcasing Maserati’s dedication to craftsmanship and innovation. As the doors open, enthusiasts can delve into the legacy of iconic models like the GranTurismo and Levante, bathed in the carefully crafted light scenography by our team. Zumtobel’s luminous panels play a pivotal role, seamlessly transitioning color temperature along the natural cycle of light—from warm illumination in the morning to brilliant cool shades at dusk.